The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Young and Rubicam Brands
Client
Title
Category
Award
Points
Stadium UK
Agency: RKCR Y&R / London
Client: BBC Sport
Category: Motion Graphics / Title Sequences - Television and Film
Points: 25.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting
Category: Mobile Applications/Sites / Augmented Reality
Points: 25.0
Stadium UK
Agency: RKCR Y&R / London
Client: BBC Sport
Category: Craft / Animation - Single
Points: 25.0
9 Suns
Agency: Landor Associates / San Francisco
Client: 9 Suns
Category: Brand Identity / Brand Identity - Campaign
Points: 25.0
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols
Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting
Category: Interactive Advertising / Augmented Reality
Points: 15.0
Manimal
Agency: Y&R / Dubai
Client: Papers Worldwide
Category: Collateral Design / Posters - Series
Points: 15.0
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover
Category: Collateral / P.O.P. and In-store - Campaign
Points: 15.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting
Category: Collateral / Posters - Campaign
Points: 15.0
Pothole Season
Agency: TAXI / Montréal
Client: TAXI
Category: Mobile Applications/Sites / Self-Promotion
Points: 10.0
Security Cameras
Agency: Wunderman / Buenos Aires
Client: The Coca-Cola Company
Category: Consumer Television / Over 60 second - Single
Points: 10.0
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia
Category: Collateral Design / Point of Purchase and In-Store - Single
Points: 10.0
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover
Category: Collateral Design / Promotional Items - Single or Series
Points: 10.0
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon
Category: Public Service / Posters - Series
Points: 10.0
Lion
Agency: Y&R South Africa / Johannesburg
Client: Land Rover
Category: Magazine / Full Page or Spread - Single
Points: 5.0
9 Suns
Agency: Landor Associates / San Francisco
Client: 9 Suns
Category: Brand Identity / Logo Design
Points: 5.0
Lion
Agency: Y&R South Africa / Johannesburg
Client: Land Rover
Category: Newspaper / Small Space Print - Single
Points: 5.0
Buffalo
Agency: Y&R South Africa / Johannesburg
Client: Land Rover
Category: Newspaper / Small Space Print - Single
Points: 5.0
Scroll
Agency: Y&R Wunderman / Shanghai
Client: Landrover
Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
The Land Rover Escape Key
Agency: Y&R / Dubai
Client: Land Rover
Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Fairy Tale Exhibition
Agency: Krafthaus / Cologne
Client: Goethe Institute
Category: Spatial Design / Indoor Spaces
Points: 5.0
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia
Category: Transit / Campaign
Points: 5.0
BUILD IT
Agency: Young & Rubicam / Boulogne-Billancourt
Client: MECCANO
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Air Jordan 2012
Agency: Blast Radius / Vancouver
Client: Jordan Brand
Category: Websites / Consumer Goods
Points: 5.0
Nokia Lumia Augmented Reality
Agency: VML / Kansas City
Client: Nokia
Category: Interactive Advertising / Augmented Reality
Points: 5.0
Mobile Medic
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting
Category: Brand Transformation / Single
Points: 5.0
Pothole Season
Agency: TAXI Montreal / Montréal
Client: TAXI
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Pothole Season
Agency: TAXI Montreal / Montréal
Client: TAXI
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Levi's Fall 2012 Collection: Launch
Agency: Wunderman / New York
Client: Levi Strauss & Co.
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Big Picture
Agency: TAXI Canada / Toronto
Client: TELUS Mobility
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
#RiseAbove
Agency: Blast Radius / Vancouver
Client: Jordan Brand
Category: Online Films & Video / Short Form - Series/Episodes
Points: 5.0
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Air Jordan 2012
Agency: Blast Radius / Vancouver
Client: Jordan Brand
Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Castor Gigashelf
Agency: TAXI Canada / Toronto
Client: Castor Design
Category: Mobile Applications/Sites / Durable Goods
Points: 5.0
Road Mode
Agency: George Patterson Y&R / Melbourne
Client: Vic Roads
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
Air Jordan 2012
Agency: Blast Radius / Vancouver
Client: Jordan Brand
Category: User Experience Design / Interaction Design
Points: 5.0
Malcolm
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Day & Night
Agency: Y&R / Lima
Client: Peruvian League Against Cancer
Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols
Category: Collateral / Posters - Single
Points: 5.0
Different Sides
Agency: Y&R / São Paulo
Client: LG
Category: Collateral / Posters - Campaign
Points: 5.0
The 'Headline News' Cup Sleeve
Agency: Y&R / Dubai
Client: Gulf News / Al Nisr Publishing
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols
Category: Out Of Home / Billboards - Single
Points: 5.0
Sponsor of beer
Agency: Young & Rubicam Prague / Prague
Client: Zatecky pivovar spol. s r.o.
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Edible Book
Agency: Y&R / Dubai
Client: Land Rover
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Edward Pond's Creative Chef 2012
Agency: TAXI Canada / Toronto
Client: Edward Pond
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
The Land Rover Escape Key
Agency: Y&R / Dubai
Client: Land Rover
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Goodbye MINI
Agency: TAXI Canada / Toronto
Client: TAXI 2
Category: Self-Promotion / Single or Campaign
Points: 5.0
Bedroom
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children
Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Client:
BBC Sport
Title:
Stadium UK
Category:
Motion Graphics / Title Sequences - Television and Film
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
BBC Sport
Title:
Stadium UK
Category:
Craft / Animation - Single
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
9 Suns
Title:
9 Suns
Category:
Brand Identity / Brand Identity - Campaign
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Pelicans
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Interactive Advertising / Augmented Reality
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Papers Worldwide
Title:
Manimal
Category:
Collateral Design / Posters - Series
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Land Rover
Title:
Night Eyes
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
TAXI
Title:
Pothole Season
Category:
Mobile Applications/Sites / Self-Promotion
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Security Cameras
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Penguin Books Malaysia
Title:
More Than Just The Classics
Category:
Collateral Design / Point of Purchase and In-Store - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
Mapping the World in 12 Months
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Posters - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
Lion
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
9 Suns
Title:
9 Suns
Category:
Brand Identity / Logo Design
Award:
2013 Design Merit Award
Points:
5.0
Client:
Land Rover
Title:
Lion
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Buffalo
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Landrover
Title:
Scroll
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Land Rover
Title:
The Land Rover Escape Key
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Goethe Institute
Title:
Fairy Tale Exhibition
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Merit Award
Points:
5.0
Client:
Penguin Books Malaysia
Title:
More Than Just The Classics
Category:
Transit / Campaign
Award:
2013 Design Merit Award
Points:
5.0
Client:
MECCANO
Title:
BUILD IT
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
Air Jordan 2012
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nokia
Title:
Nokia Lumia Augmented Reality
Category:
Interactive Advertising / Augmented Reality
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
TAXI
Title:
Pothole Season
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
TAXI
Title:
Pothole Season
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Levi Strauss & Co.
Title:
Levi's Fall 2012 Collection: Launch
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
TELUS Mobility
Title:
Big Picture
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
#RiseAbove
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Land Rover
Title:
Night Eyes
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
Air Jordan 2012
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Castor Design
Title:
Castor Gigashelf
Category:
Mobile Applications/Sites / Durable Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Vic Roads
Title:
Road Mode
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
Air Jordan 2012
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Penguin Books Malaysia
Title:
Malcolm
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Peruvian League Against Cancer
Title:
Day & Night
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Pelicans
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
LG
Title:
Different Sides
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Gulf News / Al Nisr Publishing
Title:
The 'Headline News' Cup Sleeve
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Pelicans
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Zatecky pivovar spol. s r.o.
Title:
Sponsor of beer
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Edible Book
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Edward Pond
Title:
Edward Pond's Creative Chef 2012
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Mapping the World in 12 Months
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
The Land Rover Escape Key
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
TAXI 2
Title:
Goodbye MINI
Category:
Self-Promotion / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Save the Children
Title:
Bedroom
Category:
Public Service / Newspaper or Magazine - Single
Award:
2013 Advertising Merit Award
Points:
5.0
