The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Young and Rubicam Brands
Client
Title
Category
Award
Points
9 Suns
Agency: Landor Associates / San Francisco
Client: 9 Suns
Category: Brand Identity / Brand Identity - Campaign
Points: 25.0
Stadium UK
Agency: RKCR Y&R / London
Client: BBC Sport
Category: Craft / Animation - Single
Points: 25.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting
Category: Mobile Applications/Sites / Augmented Reality
Points: 25.0
Stadium UK
Agency: RKCR Y&R / London
Client: BBC Sport
Category: Motion Graphics / Title Sequences - Television and Film
Points: 25.0
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover
Category: Collateral / P.O.P. and In-store - Campaign
Points: 15.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting
Category: Interactive Advertising / Augmented Reality
Points: 15.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting
Category: Collateral / Posters - Campaign
Points: 15.0
Manimal
Agency: Y&R / Dubai
Client: Papers Worldwide
Category: Collateral Design / Posters - Series
Points: 15.0
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols
Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Security Cameras
Agency: Wunderman / Buenos Aires
Client: The Coca-Cola Company
Category: Consumer Television / Over 60 second - Single
Points: 10.0
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia
Category: Collateral Design / Point of Purchase and In-Store - Single
Points: 10.0
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon
Category: Public Service / Posters - Series
Points: 10.0
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover
Category: Collateral Design / Promotional Items - Single or Series
Points: 10.0
Pothole Season
Agency: TAXI / Montréal
Client: TAXI
Category: Mobile Applications/Sites / Self-Promotion
Points: 10.0
Goodbye MINI
Agency: TAXI Canada / Toronto
Client: TAXI 2
Category: Self-Promotion / Single or Campaign
Points: 5.0
The Land Rover Escape Key
Agency: Y&R / Dubai
Client: Land Rover
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Kitchen
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children
Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Bedroom
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children
Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Circle
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children
Category: Public Service / Collateral - Campaign
Points: 5.0
Be Proud
Agency: Young & Rubicam / Boulogne-Billancourt
Client: Surfrider Foundation Europe
Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Day & Night
Agency: Y&R / Lima
Client: Peruvian League Against Cancer
Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon
Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Circle
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children
Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Mobile Medic
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting
Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Edward Pond's Creative Chef 2012
Agency: TAXI Canada / Toronto
Client: Edward Pond
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Edible Book
Agency: Y&R / Dubai
Client: Land Rover
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Sponsor of beer
Agency: Young & Rubicam Prague / Prague
Client: Zatecky pivovar spol. s r.o.
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
The 'Headline News' Cup Sleeve
Agency: Y&R / Dubai
Client: Gulf News / Al Nisr Publishing
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Different Sides
Agency: Y&R / São Paulo
Client: LG
Category: Collateral / Posters - Campaign
Points: 5.0
Quit pretending
Agency: Young & Rubicam / Prague
Client: PHD Bikes a.s./ Harley Davidson
Category: Collateral / Posters - Campaign
Points: 5.0
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols
Category: Collateral / Posters - Single
Points: 5.0
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols
Category: Out Of Home / Billboards - Single
Points: 5.0
BUILD IT
Agency: Young & Rubicam / Boulogne-Billancourt
Client: MECCANO
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Lion
Agency: Y&R South Africa / Johannesburg
Client: Land Rover
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Lion
Agency: Y&R South Africa / Johannesburg
Client: Land Rover
Category: Newspaper / Small Space Print - Single
Points: 5.0
Buffalo
Agency: Y&R South Africa / Johannesburg
Client: Land Rover
Category: Newspaper / Small Space Print - Single
Points: 5.0
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Malcolm
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Road Mode
Agency: George Patterson Y&R / Melbourne
Client: Vic Roads
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
College Target
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup
Category: Consumer Radio / Campaign
Points: 5.0
Most Hockey Dreams Die
Agency: TAXI Canada Ltd. / Toronto
Client: Hockey Hall of Fame
Category: Consumer Radio / Campaign
Points: 5.0
Dorm
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup
Category: Consumer Radio / Single
Points: 5.0
Poetry
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup
Category: Consumer Radio / Single
Points: 5.0
Knock, Knock
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup
Category: Consumer Radio / Single
Points: 5.0
Air Jordan 2012
Agency: Blast Radius / Vancouver
Client: Jordan Brand
Category: User Experience Design / Interaction Design
Points: 5.0
Levi's Fall 2012 Collection: Launch
Agency: Wunderman / New York
Client: Levi Strauss & Co.
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Pothole Season
Agency: TAXI Montreal / Montréal
Client: TAXI
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
#RiseAbove
Agency: Blast Radius / Vancouver
Client: Jordan Brand
Category: Online Films & Video / Short Form - Series/Episodes
Points: 5.0
Client:
9 Suns
Title:
9 Suns
Category:
Brand Identity / Brand Identity - Campaign
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
BBC Sport
Title:
Stadium UK
Category:
Craft / Animation - Single
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
BBC Sport
Title:
Stadium UK
Category:
Motion Graphics / Title Sequences - Television and Film
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Land Rover
Title:
Night Eyes
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Interactive Advertising / Augmented Reality
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Papers Worldwide
Title:
Manimal
Category:
Collateral Design / Posters - Series
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Pelicans
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
Security Cameras
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Penguin Books Malaysia
Title:
More Than Just The Classics
Category:
Collateral Design / Point of Purchase and In-Store - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Posters - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
Mapping the World in 12 Months
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
TAXI
Title:
Pothole Season
Category:
Mobile Applications/Sites / Self-Promotion
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
TAXI 2
Title:
Goodbye MINI
Category:
Self-Promotion / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
The Land Rover Escape Key
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Save the Children
Title:
Kitchen
Category:
Public Service / Newspaper or Magazine - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Save the Children
Title:
Bedroom
Category:
Public Service / Newspaper or Magazine - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Save the Children
Title:
Circle
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Surfrider Foundation Europe
Title:
Be Proud
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Peruvian League Against Cancer
Title:
Day & Night
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Save the Children
Title:
Circle
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Mapping the World in 12 Months
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Edward Pond
Title:
Edward Pond's Creative Chef 2012
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Edible Book
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Zatecky pivovar spol. s r.o.
Title:
Sponsor of beer
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Gulf News / Al Nisr Publishing
Title:
The 'Headline News' Cup Sleeve
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
LG
Title:
Different Sides
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Quit pretending
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Pelicans
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Pelicans
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MECCANO
Title:
BUILD IT
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Lion
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Lion
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Buffalo
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Night Eyes
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Penguin Books Malaysia
Title:
Malcolm
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Vic Roads
Title:
Road Mode
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Campbell's Chunky Soup
Title:
College Target
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Hockey Hall of Fame
Title:
Most Hockey Dreams Die
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Campbell's Chunky Soup
Title:
Dorm
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Campbell's Chunky Soup
Title:
Poetry
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Campbell's Chunky Soup
Title:
Knock, Knock
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
Air Jordan 2012
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Levi Strauss & Co.
Title:
Levi's Fall 2012 Collection: Launch
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
TAXI
Title:
Pothole Season
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
#RiseAbove
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2013 Interactive Merit Award
Points:
5.0
